If you already have made a few pedals yourself, you surely have thought about selling them or at least build some of them for other people. Create your own guitar pedal brand seems like a good idea on paper, however there are many pitfalls.... Lets talk about it!
Disclaimer: I make effects myself, and this post is not intended to "kill competitors" (with my 30 pedals a year...)! On the contrary, I think it is way better to be transparent and to talk about it: this is only my opinion, and feel free to express yours in the comments section :)
It is a complex matter that is not always easy to discuss peacefully because of money, and there are many different opinions on the subject. It is also the source of really long yet exciting threads on DIY forums (check
this one!).
The simplest option for me is to discuss it from my point of view as a builder. Thus, I will talk about Coda Effects, and well, just once will not hurt, about me, and give you some tips if you want to jump in it!
Early 2013, I started to show interest in guitar pedal building: after opening a Fuzz Face, I was quite astonished by the simplicity of the circuit (there is almost nothing in there!), and I realized that building guitar effects might be simpler that I thought.